voco™ Brand Photoshoot

voco is an international lifestyle hotel brand, it is owned by InterContinental Hotels Group (IHG). Since launching in 2018, voco has opened hotels across the globe, including the UK, Australia, United Arab Emirates and Saudi Arabia, with more planned to open in the near future. They are unstuffy hotels, where people feel comfortable to relax, and just get on with relaxing; hotels that stand out from the crowd.

• Client - voco™ Hotels
• Date - 4 February, 2020
• Overview - With a need to regionalise its photography and have it skewed more towards a Saudi Arabian representation due to its growing estate in KSA but also having it stay true to its brand ethos, voco™ Hotels conducted a lifestyle shoot with content made available across digital and offline assets.