Senior Campaign Marketing Manager, IMEA
InterContinental Hotels GroupJun 2018 - Present
Develop marketing plan across IMEA business unit to support Leisure, Corporate, MICE, Weddings and R&B segments through full media mix. Manage an annual budget in excess of $1 million. Lead cross functional engagement with internal stakeholders including omni-channel, paid media, PR, brand, field, sales, revenue and ops to ensure alignment and gain maximum support to aid campaign delivery. Developed and own regional relationship with key partners including Sojern, LinkedIn, TripAdvisor, Sabre, Dubai Tourism and local airline providers. Location: Dubai, U.A.E.