ANGELO VASSILIADES

MARKETING PROFESSIONAL

ABOUT ME

A marketing professional with solid experience in the tourism and hospitality industry. I am particularly passionate about the digital marketing space and how it is constantly evolving. Recognised for continually achieving and exceeding business driven targets and benchmarks, I pride myself on my determination and dedication and I am conscientious in completing personal goals and team objectives. With a proven track record in consumer & trade marketing activities, product ideation, business development and strategy implementation, I have applied my skills to grow profits and ensure return on investment in competitive markets across Europe, Australasia and the Middle East.

Marketing: email marketing, customer lifecycle program, CRM, social media marketing, copywriting, SEO, online/offline advertising, branding & identity, graphic design, acquisition strategy, loyalty & retention, database management, campaign analytics, data interpretation

Online: web start-up experience, website design & development, exposure in eCommerce, knowledge of digital technologies, CSS, HTML, WordPress

"The more time you spend in your discomfort zone, the more your comfort zone will expand."

-Robin Sharma

RESUME

Commercial Marketing Manager, MEA

InterContinental Hotels GroupNov 2014 - Present

Drive Middle East & Africa marketing performance for over 100 IHG Managed & Franchised InterContinental, Crowne Plaza, Holiday Inn & Holiday Inn Express hotels. Provide leadership to hotel marketing teams to drive commercial effectiveness. Conduct hotel reviews, positioning workshops, marketing planning, loyalty & channel strategy. Ensure hotels delivered against Channels, Loyalty, Brand and F&B metrics. Deliver market expertise and insights to internal stakeholders. Lead tactical campaigns to drive revenue through BTL member communications. Location: Dubai, U.A.E.

Associate Marketing Manager, IMEA

InterContinental Hotels GroupMay 2013 – Nov 2014

Role covered activities across India, Middle East & Africa region. Drove usage of hotel marketing solutions to enhance on-property marketing effectiveness and increase hotel revenues by leveraging owned, earned and paid media. Delivered B2C brand awareness and tactical campaigns to increase customer acquisition and improve share of wallet. Delivered workshops to upskilling hotels colleagues and shared best practices. Worked with WPP agencies (Ogilvy, Mindshare, Bates, Millward Brown) Location: Dubai, U.A.E.

Marketing Manager

Dimmi, TripAdvisor IncApr 2012 – May 2013

Launched start-up's consumer proposition and positioned it as the destination for restaurant reservations in Australia. Cross-channel responsibilities included email, SEO, PPC, social, display and traditional media. Handled email marketing via Responsys platform and worked with design agency to produce creative work for both public and trade sector. Involved in UX design, optimised site, applied SEO best practices, drove website traffic and monitored visits via Google Analytics. Location: Sydney, Australia

Digital Marketing Manager

Andy’s Tours, Acropolis Select HotelJul 2011 – Mar 2012

Completed redevelopment of Acropolis Select Hotel website (www.acropoliselect.gr) through WordPress, to augment the onsite guest experience. Curated content with SEO-relevant keywords, collaborated with content translators and boosted page optimisation & search ranking. Enabled online booking platform, conducting post-booking analysis to improve look-to-book ratio, managed social handles for company's two brands and set up process for managing online reputation. Location: Athens, Greece

Loyalty and Retention Executive

HotelClub, Orbitz WorldwideFeb 2010 – Jul 2011

Responsible for HotelClub’s worldwide loyalty program. This involved B2C email communications across all markets, running cross-segment CRM strategies, doing A/B testing of varied email content, monitoring open/click-through rates, optimisating email design in 'Test & Learn' environment, trigger-based lifecycle campaigns and data analytics to gauge behavioural reasons to purchase Location: Sydney, Australia

Senior Sales Consultant

V3 Management, VCubedJan 2009 – Feb 2010

Supported roll-out of Australian state tourism digital strategies to facilitate consumers to search, book and pay for travel services through various commercial and government tourism websites. Conducted sales calls aimed at eCommerce enabling product providers (hotels, tour operators, attractions) to distribute with ‘real-time’ availability. Handled major accounts including Rydges, Constellation, Quality Hotels and Mirvac properties and managed relationship with reservation system providers including Opera, RMS and roomMaster. Location: Sydney, Australia

Sales Consultant

Carlson MarketingJun 2008 – Jan 2009

Sold domestic and international travel services to the credit card holders of Australia’s leading banking corporation, the Commonwealth Bank, as part of its loyalty scheme; the member base comprised of 1.6 million users. Assisted clients, via inbound calls, with their travel plans whilst offering specialist global product/destination knowledge. Location: Sydney, Australia

Outbound Group Operations Executive

Gullivers Travel AssociatesSept 2005 - Dec 2006

Built strong working relationships with European clients, particularly with Scandinavian, Austrian and Baltic source markets, who were looking to arrange international travel services through this global wholesaler. Monitored the entire operations aspect of group tours up until their destination arrival. Location: London, U.K.

PDipl, Innovation & Enterprise

University of SydneyJul 2009 - Nov 2010

Completed a Postgraduate Diploma in Innovation and Enterprise (Entrepreneurship) from the University of Sydney in Australia. Course projects included expansion plans for start-up companies and the inception of a day-trip planning website, www.activity.me

MComm, Marketing & Tourism Marketing

University of New South WalesFeb 2007 – Jun 2008

Completed a double Master of Commerce in both Marketing and Tourism Marketing with Distinction from the University of New South Wales in Sydney, Australia

BSc (Hons), Hospitality & Tourism Mgmt

University of SurreySept 2002 - Jun 2005

Completed a Bachelor of Science with Honors in International Hospitality and Tourism Management from the University of Surrey in Guildford, U.K. The degree's thesis analysed the impact of hallmark events on host communities

High School Graduation

ACS AthensSept 1998 - Jun 2001

Graduated from the American Community School (ACS) in Athens, Greece on an International Baccalaureate program.

CAMPAIGN MANAGEMENT

CONCEPT

PLAN

DESIGN

DEVELOP

EXECUTE

ANALYSE

SKILLS

Aside to my broad experience across multiple marketing functions, the below areas outline some of the more technical skills attained on various marketing platforms and tools, whether these are used for website and email development, campaign analytics, onsite enhancements or content editing purposes.

 
 

68%

PHOTOSHOP

Extensive photo editing, retouching and color correcting work using Photoshop CS6

90%

LIGHTROOM

High proficiency in using Adobe Lightroom for post-production photo work

83%

OMNITURE

Frequent utilisation of Omniture for online marketing projects and web analytics

91%

GOOGLE ANALYTICS

Thorough usage of Google Analytics for campaign performance and website tracking

78%

WORDPRESS

Back-end setup, deployment and management of multiple websites using Wordpress CMS

35%

GOOGLE ADWORDS

Light adoption of paid search marketing through Google Adwords for personal websites

38%

HTML/CSS

Basic knowledge of HTML/CSS coding applied in website and email development

95%

FB INSIGHTS/ADS

Ongoing targeted ad campaigns created and promoted, then measured and analysed

MILESTONES

11 Years Of Work Experience
42 Countries Travelled To
5 Cities Settled In
16 Charity Races Participated In

EVENTS

When stretching our boundaries, pushing our limits and going beyond our comfort zone, we discover new things about ourselves and get pleasantly surprised with how much we can in fact achieve. If we put our minds to it and have challenging targets in place, we can accomplish many things in life. Throughout my life, I've endeavored to do exactly that, both at work and through the various sports I've taken up along the way. What's more rewarding, is when you add the element of giving back to the community through fund-raising. We can each do our part to make the world a better place. After all, giving back to your community has been scientifically proven to be healthy for you, as is volunteering and feeling that you are contributing to a greater cause.

Capital Paddle 2, Oman

In 2015, paddled 230km from Sohar to Muscat in Oman over 3 days to raise funds for charity. View Article

Hawkesbury Canoe Classic

Completed the 111km Hawkesbury Canoe Classic ultra-marathon paddle in 2011 and 2013 in Australia. View Article

APEC Summit, Sydney

Participated in the volunteer program for the 2007 Asia-Pacific Economic Cooperation (APEC) in Sydney, Australia

Capital Paddle 1, UAE

In 2014, was one of two to ever paddle 180km in 3 days from Dubai to Abu Dhabi in the U.A.E. View Article

World Youth Day, Sydney

Volunteered for the 2008 World Youth Day (WYD) event in Sydney, Australia

Summer Olympic Games, Athens

Volunteered in the spectator services team during the 2004 Summer Olympic Games in Athens, Greece

CAPITAL PADDLE 2, OMAN

"2 paddlers. 230km. 3 days. From Sohar to Muscat in Oman"

View The Journey

PHOTOGRAPHY WORK

One of my absolute passions is photography. I cannot explore a destination without capturing moments through the lens of a camera. I launched a photography portfolio website to allow for these personal travel experiences to be showcased and for customers to purchase imagery they are interested in. If I am able to take viewers on a journey through my photography and allow them to momentarily partake in my adventures, then I have achieved what I had set out to do. Below are a few photos from various countries around the world. You can view all my albums on www.angelovasphotography.com

"We travel not to escape life but for life not to escape us."

-Anonymous

CONTACT ME

GET IN TOUCH

  • angelo.vassiliades@gmail.com

  • 00971 56 355 0449

  • Festival Tower, Dubai Festival City, 58191, Dubai, UAE

DROP ME A LINE