Commercial Marketing Manager, MEA
InterContinental Hotels GroupNov 2014 - Present
Drive Middle East & Africa marketing performance for over 100 IHG Managed & Franchised InterContinental, Crowne Plaza, Holiday Inn & Holiday Inn Express hotels. Provide leadership to hotel marketing teams to drive commercial effectiveness. Conduct hotel reviews, positioning workshops, marketing planning, loyalty & channel strategy. Ensure hotels delivered against Channels, Loyalty, Brand and F&B metrics. Deliver market expertise and insights to internal stakeholders. Lead tactical campaigns to drive revenue through BTL member communications. Location: Dubai, U.A.E.